Brand kit
The vecterm brand system.
Logo, palette, typography, and usage rules — plus everything you need to ship consistent surfaces, decks, and press.
Logo
A tight double-chevron mark rendered in the brand gradient. Always pair the mark with a lowercase "vecterm" wordmark in the primary lockup.
vecterm
Primary lockup — dark
vectermPrimary lockup — light
Mark only — mono on brand
Do
- Keep the wordmark lowercase and tightly kerned.
- Preserve clear space equal to the height of the mark on all sides.
- Use the gradient mark on dark surfaces; use the mono mark when the background competes.
- Minimum size: 20 px tall on screen, 8 mm in print.
Don't
- Don't stretch, skew, or recolor the mark outside brand tokens.
- Don't add strokes, drop shadows, or third chevrons.
- Don't set the wordmark in a different typeface or in title case.
- Don't place the gradient mark on busy imagery — use the mono variant instead.
Palette
The brand gradient runs violet → cyan. Use tokens; never hardcode hex in components.
Brand
Violet
#6D28D9
var(--brand-violet)
Purple
#8B5CF6
var(--brand-purple)
Blue
#3B82F6
var(--brand-blue)
Cyan
#22D3EE
var(--brand-cyan)
Pink
#D946EF
var(--brand-pink)
Neutrals
Ink
#0A0B10
var(--ink)
Ink 2
#11131A
var(--ink-2)
Surface
#1E2230
var(--surface)
Elevated
#2A2F3F
var(--surface-elevated)
linear-gradient(90deg, #6D28D9 0%, #8B5CF6 32%, #3B82F6 68%, #22D3EE 100%)
Typography
Display / UI
Inter
Weights: 400, 500, 600, 700. Headings tight-tracked to -0.02em.
The quick brown fox
jumps over the lazy dog 0123456789
Mono / Code
JetBrains Mono
Used for command-line samples, meta labels, and eyebrows.
$ ssh prod-01.vecterm.io
→ session opened · 0.42s
Downloads
Vector assets, PNG exports, and the brand PDF. Please respect the usage rules above.
